More importantly, do you know how to motivate others?
This book is invaluable for anyone involved in running a business or managing others.
The first half of the book condenses the complex world of personal motivation into a straightforward model that clarifies exactly what motivates and de-motivates people in a way that is easy to follow and understand.
The second half describes how to use this information in very practical ways in order, not only to increase your own motivation but also, to develop a highly motivated team behind you.
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